Backlinks are incoming links to a website or URL. They are often used
interchangeably with inbound links, incoming links, inward links, and
inlinks. In the world of SEO, backlinks, like PageRank, are an indicator
of link popularity or importance of a particular web page. The weight
that search engines like Google ascribe to quality backlinks when
calculating SERP have made backlinks a building block for excellent SEO.
Search engines consider pages with a substantial number of quality
backlinks more relevant or more important than others when coming up
with SERP. Link building is a vital tool that gives Internet businesses
direct traffic, better position in the search engine rankings, and more
profits. For any link building campaign to prevail and reap these
benefits, webmasters or site owners need not rely on merely the quantity
of backlinks pointing to their site, but the quality of backlinks as
well. The usage of proper search engine optimization techniques and link
building methods should take these facts into consideration.
There are several link building practices to avoid.
There are several link building practices to avoid.
- Link exchange. One of the don’ts in link building is link exchange. This operates as a barter exchange of links. If you put a link to their site, they put a backlink to your site. When involved in link exchanges, you must be wary of the ratio of your outbound and inbound links. If your outbound links outnumber your inbound links, this is a negative sign. Moreover, you must ensure that your link exchange partners are not link farms; if so, you may put your site at risk of being banned from search engines.
- Suspicious links. Never link to suspicious sites. While search engines do not penalize you for having backlinks from such sites, engaging in a link exchange program with so-called “bad neighborhood” sites would destroy your link building efforts.
- Acquiring quality backlinks are an important factor to consider in any link building campaign geared at improving search engine rankings and enhancing link popularity. However, it takes more than just backlinks to drive traffic to your site and influence your rankings. The most important thing is to develop a website with high quality content that is useful and relevant to the end user experience.
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