I know it’s tough to keep up with me. A new blog entry every day. I
give you everything you need to rock your Facebook marketing, but it’s
not easy pulling everything together into one cohesive strategy.
That’s why every now and then I’ll write a blog post like this one to
help you catch up. This post provides the bare essentials to build
trust, build your brand, build your business and make money with
Facebook.
These are the seven content pieces that are the backbone of
everything that I do. Dig into them, understand them, follow them and
you will be blazing trails on Facebook in no time.
Get Organized
Whether you’ve already created your Facebook Page or not, it’s time to step back and evaluate your current efforts. Do you have a strategy? Are you following best practices? Are you doing the basic things necessary? If not, your foundation is cracked.
Branding and Design
It kills me when I have a client who can’t figure out why they aren’t able to attract new fans… And their Page looks atrocious.It’s not even because it wasn’t done by a designer. I’m talking about poor use of branding. A Cover Photo and Profile Photo that don’t fit together or that don’t scale properly. Facebook tab apps that either still have the old FBML logo on them or have inconsistent branding. Shared photos that are squeezed, stretched and cut off. It’s painful. Stop doing these things. I understand why you do. It’s impossible to keep up with the litany of ideal Facebook image dimensions.
Use it. Print it. Share it. Live it!
Focus on Growth
Great, so now you have a Facebook Page that looks good. You follow the best practices. But now you need to grow! Maybe you have a big budget. Maybe you have none. As a small business owner with a limited budget, I was able to grow quickly, and I maintain that growth today.
It’s not a secret, my friend, I’m an open book.
It includes paid strategies like Facebook ads, but it also includes approaches that you can do today without spending a dime.
Advertise to New Fans
Oh, so you’re convinced that you should run Facebook ads? Great. But please, please, please don’t screw them up! Once again, there are certain best practices that you need to be aware of. Image sizes are important. Character limits are critical. And since that stuff is easy to forget, I created this handy Facebook Ad Dimensions and Character Limits Infographic.
Reach Current Fans
When people talk about Facebook advertising, it’s almost always around the topic of bringing in new fans. That’s so last year. My advertising strategy is now broken down like this:
- Increase Likes with Sponsored Stories (33%)
- Increase conversions by driving people to Facebook tabs (33%)
- Increase engagement by running Promoted Posts (33%)
A terrific development was the release of Promoted Posts. You are no longer at the mercy of EdgeRank and the times your fans are online. Reach many, many more relevant people who care about what you have to say.
Of course, you shouldn’t promote just any content. You need to be strategic about it. Here are 5 Things to Promote with Facebook Promoted Posts.
Offer Value
You’re on the way, young grasshopper. Your Page looks great. Your content follows best practices. You’re growing. You’re advertising like a superstar. But you also need to offer value. The key word here is “Offer.” Facebook Offers is a feature that has not yet reached its full potential of awesomeness. I’ve yet to see any brand use them in the way I envision. Maybe you’re that brand who has the guts to try it.
Here are the 5 Creative Uses of Facebook Offers for Business. Try these out and report back!
Read My EBook
You’re pretty much rockin’ it if you’ve gotten this far. Cross the finish line with your arms in the air. When you’re done, you won’t only know what you’re doing, you’ll do it with confidence. You’ll do it with swagger. And you’ll do it with a smile on your face because you know you’re reaching your company goals as a result.
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